Am I alone in thinking that this early 21 release stuff is no longer in anyway special but a quite cynical ploy to prop up retail stores by giving them stock later in the season that they have a defensible reason not to discount? Not sure what the financing deals are on that inventory - I assume stores still hope to flip it pre end of season to early adopters so don't overinvest but it maintains its value over the summer if they are left holding.
I agree it takes away the Summer/Fall excitement of new skis and it’s a logistical nightmare for retails deciding what to stock.
Retailers now have to stock the 2021 gear earlier than the Summer/Fall and then heavily discount existing 2020 stock of that model earlier than the usually late Spring sales.
For new products that don’t already exist, you’ve got to order it early(and pay for it early) and then only sell at slight discount in the Spring sales and maybe slight discount again to start the next season before you blow it out that 2nd Spring. That’s ONLY IF there isn’t a new replacement that comes along which would speed up the “get rid of it” mid season sell off. So you’re holding lots of inventory that’s not selling over the Summer but you paid for it in February.
Working in retail for 20 years, there is no “discount” anytime during the year from the manufacturer for gear. The price the store pays now for a 2021 product will be the same as next Fall so that’s why their is no large incentive to blow it out this Spring. The only discounts retailers get are percentage discounts on purchases once they hit certain purchase plateaus from that manufacturer. So a small mom and pop place won’t get reach the buying plateaus/discounts as a chain/large retailer. The smaller store may choose to not stock the new gear till next season as they can’t afford to hold that much inventory over the Summer that they paid for in February.
So it’s more manufacturer than store driven to release products early as stores(and their accountants) would much rather have late Summer releases on gear.