You can get about 1,200 grams of Dominator Graphite Zoom for that price. Then again, you would have to wax the skis, scrape & brush. Lots of work, but with 1,200 grams you can wax the skis 60 times! Bonus is, your skis will glide better too!
Problem is you have to do the work.
For those that have not the time or inclination to wax, then use the stuff, but it will never match good waxing.
I guess they will have a market to sell as only the few and the proud have the time, place to do all that waxing work.
The vast majority of average skiers that make up the bulk of skiers just don't know how to, or have ever waxed a ski.
It's like this. You don't want to wax skis. Here is an actual solution that will actually work way better than Phantom.
It's called Dominator Momentium. One for cold and one for warm. No iron needed and works better on an extruded bases than hot waxing one.
Link to Momentium
http://www.dominatorwax.com/products/momentium-warm
http://www.dominatorwax.com/products/momentium-cold