I made it to the slalom on Sunday and am still thinking about all the good things that happened at Killington that day. The biggest story was obviously Mikaela Shiffrin winning the slalom under incredible pressure, i.e. everyone expected her to win, skiing in front of one of the biggest crowds ever to watch a women's World Cup race, all the local connections to Vermont skiing, skiing in front of her grandmother.
Beyond that is the story of how Killington was able to pull of a World Cup race so early in the season in the face of less than favorable weather conditions leading up to race day. That and the huge number of volunteers who worked the race. Most of these folks were dedicated local ski club members from around the region with years of experience at putting on races under trying conditions. A tip of the cap to those folks, their expertise, and dedication to work at this race and at all the races every weekend at areas large and small across the country.
On the macro scale having a WC race at Killington and on national network TV with a great story in the GS with Tessa Worley's feel good win. At the micro level, it is great to see the passion for the sport that is evidenced by fans in the stands and the folks in the trenches who make everything go.
The size of the crowd was impressive, but the make up of the crowd was even more so. Lots of families with kids ranging from infants to adults. A very knowledgeable crowd who understood ski racing, and was more than willing to stand around and watch from well before the start at 9:30 through the end of the 2nd run around 2:00. Nobody left early. There was strong vocal support for all racers, even down to the last racer in the 1st run. Understandably the US skiers got the loudest cheers, but the love got spread around evenly and good performances were noted and cheered. The whole vibe was upbeat and positive. The crowd was also well represented by former racers from US team members on down through the college ranks, past and present. Lots of ski team jackets in evidence from Middlebury, Dartmouth, and Williams along with ski club jackets from programs throughout the northeast. It was a true celebration of New England ski racing.
The crowd also included fans from other nations. Quite a few Canadians made the trip to Killington. Flags from all the nations were flying in the crowd. The Slovakian and Slovenian fans had a lot to cheer about.
Kudos for all. Thanks to Tiger Shaw's new regime at USSA. Too many skiers on the east coast to wait another 30 years for another race. To marketers who say that ski racing doesn't matter, this event and a new attitude by USSA (and hopefully the FIS) should serve to change a few minds. Done right, it will serve to get more kids involved in ski racing which not only crates a pipeline to the top level of ski competition, but teaches many valuable life lessons at all levels.
I'm always struck by how well professional golfers speak at post round interviews. They are composed, articulate, and offer something other than platitudes. Mikaela Shiffrin is one of the best on the ski side. Her comments are incisive and well presented. She comes off as an intense competitor who has good social skills and can separate what she does on the hill from what she says after the race. I bet that the PGA makes their players go through interview charm school before they let them tee it up. All world cup racers should take a page out of the golf playbook on that front. Individual sport athletes are quite self-absorbed by nature. They have to be (up to a point) to be successful. But for fans to embrace a sport, they have to embrace the athletes. Ski racers could do themselves and their sport a big favor by perfecting the interview sound bites and making themselves fan favorites.