From their website:
AMAG Titanal® - one of the top high strength alloys in the world – is used in various applications. Especially in the sports and leisure industry, the material characteristics such as formability, anodising and bonding capacity, as well as weldability, are constantly adapted to ideally match the demands of the end product.
AMAG Titanal® is used as a supporting element in high-quality composite skis. The material’s isotropic characteristics and an elongation limit of > 600 MPa with thicknesses of 0.50-1.20 mm are used to enhance torsion resistance, edge grip and smooth running. On the other hand, the deformation tendency is markedly reduced. Bonding in composites, e.g. with epoxy resin adhesives is achieved by means of an adaptive version of AMAG Titanal® with a thin, openpore phosphoric acid anodised layer.
Titanal is an ingredient, don't confuse what it is and how it's used with what it does. Like any other ingredient it serves a purpose but many time there are other ingredients that also give the results that are expected. Sometimes it is also the process that can create the desired results.