I have lost track of how big the rental market is, though I do know that it's big. If the lower level Savor serves that market well {is easy for the rental fleet folks to set up the renters, and makes it easy and comfortable for the renters to ski}, tis could be a big win. I understand the older skier market very well. My mom and dad skied very, very late in life. Life long skiers. Dad was an Olympian, pre WWII. But in their ninth decade, being comfortable, having it be easy, etc. made their fairly short ski days a great deal more fun for them. He was in Solly rear entries. My mom was in custom Molitors with the cable buckle system. Fit her better than a glove. I do think her driving in them from their ski house to base lodge was a bit scary. She would swear that she was not doing it....but yeah, she was independent. And had done THAT for decades!
I can see this market. But then again, the distribution and sales side of this industry is much like Phil describes. Not cutting edge. Beyond old school. The reps these days drive vans, trucks, or SUV's. whereas at one point they rode dinosaurs with company logos on them. Otherwise very, very similar. SIA, and then.....the same old.
There will be some opposition to buying and stocking this product line, IMO. Maybe quite a bit. And I think that will be a real mistake.
Good luck to Atomic with this. Hope it goes well.
