So for 3000.00 a family of four can have unlimited skiing in the area they live in and also pre-paid lift privileges at several "travel to vacation spots" for the entire season. This might sound like a lot for people that only ski once in awhile, but for a family that skies as much as they can in a season this looks good. Also for those that might spend 2000.00 a year on this sort of thing for a mere 1000 more they have full access . As someone pointed out Vail gets to sell passes that basically determines what the ticket for the year income is (reduced price for a season might mean more can spend more time on the slopes. Vacation dollars now shift to winter as part of the cost is already covered. It keeps more people buying/staying at resorts instead of just day tripping. We use to partially determine our ski holidays outside of our local ski hill by factoring ticket prices for X number of days. I think it will keep more people skiing longer and less likely to seek out a different type of holiday going forward.
I find it all interesting (and it has nothing to do with me getting a dependent pass!! )
Maybe this relates. Maybe it doesn't.
I recall having boot customers sit on the bench at Northstar in the hopes that I could save their vacation which was miserable because of foot pain.
My first question was, "how many days a year do you ski?"
Many of these customers said 6 or 10.
One such customer told me that he'd been saving all year for this 6 day vacation with his family of 4 and it was costing him 8,000.00 for lodging, lift tickets, etc.
This is someone who was driving in from the bay area, so transportation wasn't a big factor.
I asked him if they had season passes. He had no idea that an Epic pass would have been cheaper than buying day tickets for a week (per person)
How many vacationers have no idea that they can save $$ if they just buy a pass?
(don't get me started on the bargain boots he was wearing that were wrecking his 8,000.00 vacation)