Interesting story on Wine following and star/athlete endorsement.
LeBron James liking of a wine makes it popular, story goes on speaking of change from a handful of expert reviews (Parker for example) to being more social media tools if not stars/athletes then such as Cellar Tracker. Nothing new, stars have been used for years but in this case they may not be paid.
Interesting in thought as discussion here earlier centered on industry wine reviewers and their alignment to those here.
Anyhow, found it interesting with the snippet from yesterdays WSJ:
LAST NOVEMBER, LeBron James posted a photo of the 2014 Jordan Alexander Valley Cabernet Sauvignon on his Instagram account (@kingjames). The following day, a user named Meg posted a review of a Jordan Chardonnay on Vivino, the popular wine app, awarding the wine 4.5 out of 5 stars. Her tasting note read simply “LeBron.”
Mr. James isn’t merely a legendary power forward for the Los Angeles Lakers; he’s also one of the most influential social-media stars today, with over 42 million followers on Twitter and 47 million on Instagram. Many of those followers are focused less on his athletic prowess than on the wines that he drinks. (Lots of fancy California Cabernets and Super Tuscans, as it happens.)
As it is, I still rely greatly on my local wine store expert's suggestions but won't deny simply picking based on the popular reviews (Wine Advocate, Wine Spectator , etc) and hope for best.
Lately I've had a good run on bottles with dogs, horses and other animals .... selection suggestions of my daughter.