Why ski instructors don't advertise themselves?

Discussion in 'Ski School' started by abcd, Jun 1, 2019.

  1. SallyCat

    SallyCat Getting off the lift Skier

    Joined:
    Jan 1, 2017
    Posts:
    195
    Location:
    Vermont, United States
    Weird, I didn't know my PMs were blocked; I re-set some things and I should be able to receive messages now. Thanks.
     
  2. markojp

    markojp mtn rep for the gear on my feet Industry Insider Instructor

    Joined:
    Nov 12, 2015
    Posts:
    3,154
    Location:
    PNW aka SEA
    Sad that you've had such a collection of poor experiences Sally. For everyone out there buying a lesson; private, group, etc... if you're NOT satisfied with the product, let the ski school know. In my humble experience, schools I've been associated with will comp you a lesson. Be clear up front what you want. Tough love? Let the instructor know. Coaching/teaching is both knowledge and art. Who clicks with who is by no means predictable. That said, it always bums me out when 'my' skill set is described in blanket form on line as sort of a 'since you did all the stupid exam tricks, you got a pin and now you're going to throw gobblty guck tecno babble at me and you suck.' It's sad because for many of us, that gold pin from PSIA is only a part of our ski experience, who we are, and what we bring to the hill. And yes, there's no getting around it.
     
    Kneale Brownson likes this.
  3. martyg

    martyg Out on the slopes Industry Insider

    Joined:
    Nov 24, 2017
    Posts:
    528
    This is my card. I've had instructors at our hill, and at other hills, tell me that they received them. I give the guest their "homework" assignment on the cards, which they often relay to the next instructor. I'm also the only instructor at our hill (my old employer) who skis with an iPad and does video analysis of most guests. It is a big point of differentiation, and has built my repeat business.

    Oversized, 4-color, and relatively cheap.

    [​IMG]
     
    Rostapher, Choucas, geepers and 4 others like this.
  4. Sibhusky

    Sibhusky Making fresh tracks Skier

    Joined:
    Oct 26, 2016
    Posts:
    2,372
    Location:
    Whitefish
    You're allowed to operate as an independent on this hill?
     
  5. martyg

    martyg Out on the slopes Industry Insider

    Joined:
    Nov 24, 2017
    Posts:
    528
    Nope, but I promoted the hell out of myself. Ski school supervisors recognized that I had a ton of repeat business so they often sent privates to me. I always referred guests to ski school desk to book with me. I owned / built a few companies in the industry, so that marketing thing is just in my DNA. Ski instruction is just hobby for me - like it is for everyone else.
     
    abcd, geepers, David Chaus and 3 others like this.


  6. geepers

    geepers Out on the slopes Skier

    Joined:
    May 12, 2018
    Posts:
    797
    Location:
    Australia
    Good work. No. Great work!

    Anyone who is confident that they know their stuff as an instructor but doesn't have your marketing savvy should be asking you lots of questions. (In school they call it cheating. In the real world it's called market research.)
     
    martyg likes this.
  7. crgildart

    crgildart Gravity Slave Skier

    Joined:
    Nov 12, 2015
    Posts:
    6,280
    Location:
    The Bull City
    Clearly you've never run in to one at the bar..:roflmao:
     
    ScotsSkier, VickieH and martyg like this.
  8. Choucas

    Choucas Getting on the lift Skier

    Joined:
    Feb 17, 2016
    Posts:
    164
    Bravo for martyg! Just think what would happen if all instructors made this kind of effort with their clients. Everyone taking a ski lesson should be able to see a video of themselves (along with comparison of their skiing vs. a top level skier doing the same thing) and get constructive comments, drills etc., to do their homework beyond the lesson. Video and other electronic analysis tools are used extensively in golf teaching with great effect. 'bout time that ski instruction got out of the stone age.
     
    dbostedo and Sibhusky like this.

Share This Page


  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice