I sat down with Marjie McKone, Marketing Director in the U.S., at the Rossignol headquarters in Park City to talk about their We Rise campaign. I was surprised to find that it wasn't gear related, but instead more of a call to action for women.
It’s our goal to encourage all women, whatever their age, skill level, or background, to get outdoors and into the mountains. To feel the exhilaration of sliding on snow no matter the application. To create a positive and inspiring community where women across the globe can interact, offer advice and share ideas. A gathering place for women everywhere, and We Rise is our rallying call.
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Also posted in #27
Some preliminary thoughts are places like, Deer Valley, Stratton, Seven Springs, Snowbasin, Crystal, Steamboat
This list will be confirmed as the clinics are set up.
It’s our goal to encourage all women, whatever their age, skill level, or background, to get outdoors and into the mountains. To feel the exhilaration of sliding on snow no matter the application. To create a positive and inspiring community where women across the globe can interact, offer advice and share ideas. A gathering place for women everywhere, and We Rise is our rallying call.
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Edit to add Q & A Also posted in #27
- Q: What influenced you to start We-Rise?
- A: It was initially started in the European market Led by Marion Bonnard, Women’s Category Manager because (from their website)*the demands for gender equality and more female participation in sport have reached a fever pitch across the globe. A wave of positivity and a movement perfectly aligned with Rossignol and our vision of Another Best Day, every day, for every participant.*
- Q: What is the objective?
- A: We want to celebrate Rossignol's community of women and reinforce a commitment to develop dedicated women's' products and a drive to create opportunities for women to come together and share their passion for the mountains. We want to inspire, motivate and support women in the outdoor community, and lift the next generation.
- Q: Why the "We-Rise"?
- A: Our intent is to raise each other up and encourage women to be the best they can be, not just as skiers but in every aspect
- Q: What is your next step?
- A: When we launch we will start with a video of Rossi athlete Marion Haerty, sharing more aspects of her life than skiing, which will be followed by other female Rossignol athletes
- Q: Where do you see the future of this program?
- A: We will be working on some women specific ski clinics at our partner resorts which will be supported by female instructors, female binding/ski techs, and female facilitators. The plan is to have the clinic supported with quality instruction and Rossignol demo gear that is set up by women in a thoughtful manner.
- Q: How do you see Tricia and Pugski helping with this program?
- A: We'd like you to get the word out.
Some preliminary thoughts are places like, Deer Valley, Stratton, Seven Springs, Snowbasin, Crystal, Steamboat
This list will be confirmed as the clinics are set up.
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