I don't disagree. Our thinking was two fold- not every culture uses English, especially France & Italy, but almost all have become accustomed to using HV, MV, LV. What they saw as confusing was HV shells are "loose" and HV liners are "thick/tight", which was weird for them. In actuality, an HV shell is not thicker than a LV shell, but if we follow some current aftermarkt brand's approach, an HV tongue would be thicker than a LV tongue. We sought to align this in terms of the fit that each produces - you are gaining more space by going with an HV product (whether that is a boot or a tongue).You can see, though, how this nomenclature is confusing for consumers, right? (High volume boot or high volume tongue?)
Might I respectfully suggest that Atomic simplify things by simply designating tongues as "thick", "medium", or "thin"?
Right now there are quite a few of these products in the warehouse and each tongue is labeled as HV, MV, LV - not just the box. If we decide to change, it won't be any time soon.