I noticed when I had to rapidly replace a jacket this winter that there was hardly any First Ascent left. I like Eddie Bauer and am on my third jacket of theirs (not FA) and second pair of ski pants from them, but jacket number two did not hold up as well as I thought it should have. I got 3.5 seasons out of it and if the replacement jacket hadn't had a better zipper on it, I'd have been done with them. As it was, I was on the cusp of requesting a refund on it until I did a days count and then decided it was barely okay -- I've still got a down liner jacket from it that is usable. The zipper was one of those coil types (waterproof) and the threads holding the coils just wore out. The new jacket has those individual teeth like the kind we grew up with. It's a new thing to pay attention to in the future -- no more coil zippers!!
But I really feel their stuff hasn't been holding up the way it used to. I have a heavy duty down parka I got from them 35 years ago. It's still completely functional and warm, although pretty beat.