^minimum order quantity. you have to order enough for the (overseas) factory to make it worthwhile.
REI was still great 20 years ago. I could wait for a spot in the garage sale and pickup awesome hiking boots for $20 or a long distance backpack for $30. I still have it. I got an awesome returned but new insulated softshell for $35, my favorite clothing item ever. Then began the long decline. Shock cord - gone. Tent patch, gone. Harnesses, ropes, and good carabiners - gone. Our local store is just name brand clothing and bikes. I still buy the lightweight merino wool crew length socks maily for nostalgia. Garage items are noew super expensive for crap. Even the Denver store is not really interesting anymore, just common namebrand stuff. Can you still rent gear for a weekend? They need some mojo.
edit: the one great thing is still the return policy, makes it worthwhile when taking a chance on something.