I understand the applied psychology angle for the recreational, aspiring professional and the professional athletes. The approach is not new but the first I've seen where a dedicated week long seminar is applied to skiing. My interpretation is that camp is marketing the applied psychological component for the recreational skier, whose objective is to maximize enjoyment aka fun by over coming mental trammels.
Rare will I agree with Nike, but........"just do it".
Rare will I agree with Nike, but........"just do it".