Price? It's cheap compared to your life... at least for me.
I am of the same mindset.I don't really get this thing... No offense John Webb, as it's not directed (only) at you, but your post was just last trigger for me. New beacon is in range of $300 and you can easily use it for 5+ years, which means about $60/year, probably less. That's price of daily ski ticket in Europe, and based on what I have read here probably price of single beer on mountain in US. We are talking about avi beacons, that in case of avalanche (I guess we can agree by now, that even inbounds and in "controlled" terrain, avalanches happen more often then someone would hope for) is >THE ONLY< way that gives you chance to stay alive. And for life saving tool like this is $60/year too much??? Seriously?
I pay $864.00 per year for life insurance on myself.
I pay close to that for life insurance on @Philpug.
$300.00 for a beacon is cheap insurance IMHO.
I'd much rather that Phil and I stay alive with a beacon than cash in a life insurance policy.