You have an opportunity to sell brand new skis and ski boots to the beginner market. In the past you have sold Elan, Fischer and Alpina. Going forward Elan probably still makes good business sense, maybe even Fischer of skis too.
What would you do for boots? How many brands would you carry? Need to look at the new Atomic Savor line. Might even look at Rossi. Price points for new boots will be around $200.
What would you do for boots? How many brands would you carry? Need to look at the new Atomic Savor line. Might even look at Rossi. Price points for new boots will be around $200.