You have an opportunity to sell brand new skis and ski boots to the beginner market. In the past you have sold Elan, Fischer and Alpina. Going forward Elan probably still makes good business sense, maybe even Fischer of skis too.
What would you do for boots? How many brands would you carry...
atomic savor line
elan skis
fischer skis
how many brands would you carry?
price points for new boots will be around $200
selling new skis/boots to the beginner market
ski shop
sporting goods retail
wholesalediscountsforhighervolumes
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