It's pretty fun to snark at over-the-top ridiculous marketing efforts; trouble is, we all get "suckered in" at some level, for things like skis, bikes, cars, especially for those items we love, and feel compelled to defend, especially for toys that we don't "need" but are willing to spend to get. I don't expect respect from marketing folks, I feel lucky to obtain a bit of respect from the design and engineering folks.
Example: the marketing and hype for my old Volkl AC-3's which I bought into rather blindly-- they were great skis, still are great hard-snow rock skis. Ooooh that Extended Double Grip!
Manufacturer’s Description of the Volkl Unlimited AC3 Titanium:
"The new AC3 is wider at the waist, and more versatile. It is the true 50/50 frontside/backside favorite. With iPT and Extended Double Grip. This will be the go-to ski for 06/07 in the expert all-mountain category."
"The new binding system, called the iPT (Internal Power Transmission) is partially inside the ski, making it both lighter, more powerful and it makes the interface the most rigid of any Motion System built to date. The sides of the interface rest directly on top of the exclusive Extended Double Grip construction, pressuring the ski directly over the edges, and maximizing the system’s efficiency."
Jerry Seinfeld: "But it's got the Northstar System!"
Jerry's mom: " I don't think we even use it!"
(For you younger folks: that's the name Cadillac marketers gave to the engine)