And yet we wonder how to attract new people to the sport....
I remember the first day I went skiing well.. Christmas vacation.. we were driving our parents nuts at home as usual.. and mom piped up.. "Why don't you take the kids to the ski hill tomorrrow.. they know how to skate.. maybe they'll like skiing too".. So Dad did.. packed us in the car the next morning.. we picked an resort from a few in the area (Devils Elbow.. because it sounded cool) and drove there got rentals and a lift ticket.. Dad had skis with straps that they wouldn't let him use on the hill.. so he got rentals too.. we all had a blast and were skiing the blues and attempting the blacks by the afternoon. I can't image it would have been more than $100 for the 4 of us... This would have been in the 90s.. As soon as i got a set of wheels and my license i was skiing every weekend on $20 used skis and ill fitting boots.. lift tickets were generally $20~$30 for the day.. Those same resorts now are $80+
Thinking about my situation now.. if I were to take my kids on a whim to try a new sport, i dunno.. hang gliding.. and it costs us $200 a day.. each.. there is no way i'd be in it for a long haul..
And i know people are like.. ooooh.. get on the web.. do some research.. jump through 5000 hoops the brilliant marketing department setup to justify their existence and you can get better deals.. screw that noise.. how about fire the marketing people, offer tickets for i dunno $8/hr and have a tip jar at the ticket window for patrol where you can put the change from your 4 hour ticket..
I can understand private hills being all exclusive and crap.. you don't want the general public at your door because your 600' of vertical is more special than the place open to the public next door.. fine.. but for all that is good i can't understand why a walk up ticket is sooooooo damn pricey.. you think that after the seasons passes and stuff, the walk ups would be financial gravy.. and maybe that's the issue..
Something is wrong when i can get my kids a ski pass for grade 5/6 for $30/yr that lets them ski at just about any resort in Canada 3 times *EACH* (a few you need to purchase an adult ticket as well, but not all) Not that i'm complaining.. it's good at like 100 resorts.. that's 300 days of skiing.. for $30!!! Yet if you don't know about this and walk up.. your in for a $100 day..
I bought season passes to the local hill this year for the family... one because i've got a new job and making a few more bucks.. so it's worth it for me.. but 2.. they get it.. lessons are the same price as the other local hills.. but they're 1.5 hours.. not a 45 minute lesson.. Saturday nights.. a ticket is $20 (4:30~10). They run as a community organized not-for-profit and are fantastic.. and do their best to cater to everyone..
The big areas.. screw em.. i still ski a few but i cash in air miles that i get for free buying groceries for lift tickets.. it's win win.. i eat.. i ski.. and if i buy with my credit card i get 1.75% cash back.. it's like they're paying me to ski.. oh and i pack a lunch and sometimes BBQ & beers in the parking lot. Made a nice venison dish a few years back that a few of the locals almost mauled me for..
Maybe I'm a cheap ass.. but I work too hard to be dropping $80 for a lift ticket $30 for lunch and $50 for après on the off chance that i get to go skiing.. which.. in the past few years has been about 10~15 days..
Still don't get these walk up prices though... like WTF..