Alpina was testing very similar (basically exactly same not just similar) some 20 years ago, and it didn't really work. There were few benefits, but overall it just didn't work, and ski handling (something what is suppose to be so much better with this Madshus system, was way worse then normal NNN system). I have been testing that system at that time, so for me this one is not all that new. Salomon had sort of similar thing too in past, and it didn't work either. Now Madshus is bragging that 2 Norwegian won European biathlon Championships with 1min difference because of this. Based on their previous results and competition on that race, I have different opinion why they won with 1min, but let's say it was because of shoes.
We will see what will be out of this, but I have feeling that Madshus and especially Rottefella, are trying to invent something new regardless of what, because Rottefella's patent for NNN expired a while ago, and with everyone now using their own bindings, Rottefella is more or less out of business. Another bad thing with this is, that after all these years there's finally single binding system and life, especially for technicians on teams, is so much easier now, and just when we came to this single binding system, it will all start all over again with everyone having each own system.