It seems like every article with a Vail executive starts off saying something like "we don't want to change the character of the mountain" and then after some fluff they describe how they're going to operate the place
throwing "big money at chairlifts"
"mow down seedlings — saplings, actually — choking some of the area’s runs"
"But it only appeals to a narrow segment of the overall market,” Jarnot said. “We need the destination market"
"strategy to entice skiers to buy its wildly popular Epic Pass"
Humans are complex and often entertain conflicting views, I just wonder if these guys actually believe their BS or if they're just two faced liars.