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World number one skier, Mikaela Shiffrin, joins adidas

Thread starter Philpug
Start date Aug 13, 2019
Tags

17 world cup wins in the 2018/19 season adidas alpine ski racing mikaela shiffrin mikaela shiffrin and adidas’ partnership ski racing

Swede

Making fresh tracks

Skier

Aug 19, 2020

#21

Not surprised. Mikaela is very marketable to a broader audience, beyond skiing. Good for her and for the sport as her face will be more visible thanks to Adidas money and campaigns.

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