I would bet that if we had good data on spending by men vs. women on technical gear from small, upstart companies (like Co Freeride, indie ski manufactures etc), that men outspend both in total and per person by an order of magnitude. So unfortunately the environment they operate in (minimizing product development cost, retailing, and advertising costs) it makes fiscal sense to focus on men.
Of course, a small company could probably create (or discover) unrealized demand for women's specific technical garments -- it's just a much riskier venture without as much historic evidence it will work. Chicken or the egg problem.
Edit: Admin Note: This discussion was pulled from another thread.
Of course, a small company could probably create (or discover) unrealized demand for women's specific technical garments -- it's just a much riskier venture without as much historic evidence it will work. Chicken or the egg problem.
Edit: Admin Note: This discussion was pulled from another thread.
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