The impression left in in my mind from previous offerings, advertising, and recent demoing and trading skis for a day with fellow patrollers regarding K2 skis is that they are a good quality ski aimed at skiers who do not necessarily have the highest skills, and that they are more suited to soft snow and 8/10 ths skiing and being a bit more forgiving than generating high g forces and holding the line on a hard turn on hard snow.
If they do indeed have product that will generate high g forces and hold the line in a hard carved turn, then they need to strongly differentiate that line of skis from their other offerings and make it well known to the public.
If they do indeed have product that will generate high g forces and hold the line in a hard carved turn, then they need to strongly differentiate that line of skis from their other offerings and make it well known to the public.