Back to the OP and the relationship to bikes....(Posting this in the general forum because it applies beyond bikes)
I read this and wanted to stand up and cheer.
http://singletrackworld.com/columns/2017/07/we-dont-need-bikes-for-women/
And I think every bit of it (except topsheets) applies to skis, too.
Let lighter or older or simply less strong men ski softer skis! Let burly women ski big skis! Stop marketing specific skis to men or women - instead market the sport and get people on the equipment from which they, personally, benefit most!
I know this has been discussed before, but I really like this op-ed.
https://www.wired.com/story/outdoor-gear-for-women-evolves-beyond-shrink-it-and-pink-it/