Consider this contrasting observation from the jet skiing industry, from this post (names removed):
"I will say this, not in their (a competitor retail company) defense, but just so you know.... We have been crazy busy. I have done more business in the 2nd quarter this year than I have in years past for the WHOLE year. I am having troubles keeping items on the shelves, and lead times on incoming parts have been slow. I try very hard to communicate, but I will say I too have not been perfect. (Hard to make out going calls, when my phone rings constantly all day long.)
Trust me, it is a great thing to be so busy, but it is overwhelming, and difficult. "
Another post: "(Other company) is in the same boat. He's slow at responding because he's swamped. I guess a lot of people have time to work on their skis now."
Try to find a vintage stand up or sit down jet ski on craigslist and you will be surprized that there aren't many and the prices for the ones you find will be astronomically high.
IMHO, there is a pent up demand for outdoor physical activity. So, much so that IMHO this coming ski season could be one of the busiest.
I have no info from my employer, this is just me speculating based upon my view of what is happening as the Covid shutdowns are lifted or ignored.
If there is a silver lining, perhaps it is that it will slow down the Vail/Alterra machine from completely taking over the industry. And struggling local hills may get a boost as people ski closer to home.
Wasatchman, just my perspective. I have 23 seasons working as an part-time instructor at a small Tahoe Area ski resort. I remember one re-hire orientation meeting before Vail bought us where the CEO started the meeting by saying "Well the good news is that we are not declaring bankruptcy." EVERYTHING has improved at our resort since Vail bought us.
I believe that Vail is more likely to SAVE more small resorts like Vail saved ours than to hurt small resorts. Rob Katz' invention of the multi-resort pass is just one example of a ski-industry saving invention by Vail. No?
I am a glass half-full kinda guy. . . who is actively helping to fill the remainder.