- Joined
- Nov 12, 2015
- Posts
- 6,329
Re "me too" pass pricing - I'm not sure I get the logic of how cheaper passes across the board mean longer lift lines. I guess it is in the conversion of casual skiers to passholders and subsequent increase in visits as the marginal cost per visit is reduced considerably (plus the supposed driver of extracting "value" from the pass). But all that is net good for the sport and less money spent on tickets + more available to spend on F&B, kit etc.
Plus it strikes me that the sums are done on a false assumption that day rates are somehow a fair repesentation of value - one only has to look at Vail to know that's not really the case unless you are a very gregarious high roller. If you translate a $800 pass at $50/day that is 16 days - a reasonable target for the average "better than casual" skier to try to achieve. I don't pluck the $50 from thin air - it's roughly or above the ticket rate that Euro mega ski areas survive on (without the revenue from catering and lodging in most instances).
Plus it strikes me that the sums are done on a false assumption that day rates are somehow a fair repesentation of value - one only has to look at Vail to know that's not really the case unless you are a very gregarious high roller. If you translate a $800 pass at $50/day that is 16 days - a reasonable target for the average "better than casual" skier to try to achieve. I don't pluck the $50 from thin air - it's roughly or above the ticket rate that Euro mega ski areas survive on (without the revenue from catering and lodging in most instances).