Golf, hands down
Drinking the cool-aid is accepting something without proof and/or buying into it even if you really don't have the same results. Trying new technology or new concepts and then using that experience to form opinions likes or dislikes is learning for me. i use the reviews and opinions of others who I have identified as understanding my preferences and that i have a history with. There is a cost to this but I enjoy seeing how different skis work for me and what the experience is from them. For others, this may not be fun or beneficial.
Absolutely, totally disagree. For you, maybe, but 99.9% of real golfers know you can't buy your game by changing clubs. The PGA tour is full of stories where someone changed clubs and their games went to hell. Ask Rory McIllroy about his results after leaving Titleist. Personally, I know of no-one who changes clubs on a yearly basis. OK, there are some with more money than brains and like new equipment, I just have not met them. Real golfers roll their eyes at yearly manufactures claims of better performance. The reason is simple, change clubs...handicap goes up. Handicap is objective, big difference from skiing. I'd love to see a double blind ski review.
Not saying that golf club technology does not change, after a number of years the clubs are better. But, far more often, the demo experience proves clubs are almost insignificant. Golfers love to demo new clubs, the common wisdom is the club you loved while demoing turns to crap once you own it. Pro shops at any golf course are very happy to provide this years hot golf clubs for a round of golf. Most are returned with the golfer shaking his head (from left to right, not up and down).
We won't be fooled again.