Overpriced. But surgical precision cutting their costs based on gaps in common customer knowledge while nailing all the things customers know and value.
For example, their Stretch Down Hoodie is $349 for 750 fill, 420g (14.8 oz) total. But they use duck down instead of goose down. Geese are larger and are more mature when they're taken for food (all down is a byproduct of the meat market), so they're more likely to have high fill power down clusters. I've personally never seen another brand market 750 fill down. Most reputable brands (Rab, Patagonia) have 700 fill power as the break point where lower fill powers use duck and higher use goose. It's a yellow flag to me as a consumer. And if they did get duck down, it could be *much* cheaper for consumers. Humans eat way more duck than geese, which is why REI can offer a 650 fill down jacket for around $100, but their 850 fill Magma is 2.5x more expensive. Compare that to, say, the OR Hemisphere. MSRP is $40 less. It uses an 800+ fill goose down. It also has
more fill weight even though it has a higher fill power. The Helium weighs 15.4 oz. Plus, it has a Pertex Quantum face fabric & lining, which is really water / oil / tear resistant. They're also paying the Pertex licensing. The Helium also has this raglan-sleeve style shoulder panel vs a standard set-in sleeve for the Stellar. That costs a lot more from manufacturing & sewing (not to mention, the panel's ripstop. Mixing fabrics always adds cost, but OR believes in extra durability there). OR has a third pocket, and pockets add production cost. OR's also paying for bluesign certification on their fabrics and responsible down supply chains to ensure no live plucking. Those tests and audits aren't cheap.
I'd say a fair price for the Stellar is probably somewhere around $200-275 MSRP. But the fact that they're well above that
and not sharing a cut of that with a retailer (which provides the customer the ability to try-on and comp-shop brands), their margin rate is much too high.
I could do this with almost every piece in their assortment.
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