@Wasatchman - totally depends on the membrane, care, and use. There are 2 different materials used in membranes, one really susceptible to oil & dirt, the other oleophobic. Plus abrasion, sunscreen, and bug spray wear on both. The life expectancy of a hardshell will vary a lot based on the construction and use. I could see my ski jacket lasting a long time since it’s been 4 years, no signs of wetting out, not exposed to much dirt, oil, sunscreen, bug spray, or abrasion and only worn for a few months out of the year vs. my hardshell that sees a lot of all of those issues as it gets worn all year round for touring days, alpine climbing, hiking and 3 months of wet weather commuting.
Fair enough. I'm surprised my ski jacket has lasted so long. And I see few people on the hill with jackets that old.
A lot of people I know replace their jackets well before they need to though, because something better comes along. They want something new, get sucked in by the new, better, more breathable materials, etc.
Brings up a point. The mindset of upgrading all the time is something I think is really important and something that seems to be getting worse and not better.
Appliances, TVs etc are all upgraded much more frequently now versus 30 years ago. When I was a child, you kept a TV 10 years minimum and often 20 years. Now people are changing TVs every 5 because of new technology.
Cell phones are horrible for the environment, way worse than a hardshell jacket. Probably worse than 20 hardshell jackets. Yet people are constantly upgrading those, and every time you do you are throwing away the camera, etc. that is built in with it. Horrible.
So a big part of the equation is to somehow make it cool, etc to hold on to your stuff for a long time rather than always seeking out the newest, shiniest version of with thinking about more sustainable materials. How many of those people buying a new fleece, etc with more sustainable, recyclable materials actually even need a new fleece?
So in that sense companies like Apple are horrible for the environment. But they get a free pass. Cell phones, etc. seem untouchable.
I think our society is doing a better job thinking about sustainable materials, but a way worse job as far as keeping stuff longer.