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Utah Snowbird ★☆☆☆☆ campaign.
Reverse psychology.....genius!
Not sure how they will measure success of a specific campaign but I could see this working.
Not sure how they will measure success of a specific campaign but I could see this working.
Thinking about this a little more, I could see a couple snags. This will definitely solidify locals opinions of the mountain, but I'm not sure if it will bring in new skiers. When I pulled up one-star reviews, some of them did look like legitimate gripes, and there is the possibly that skiers who were planning a trip there beforehand might go looking for them as well.
I think this is an ongoing campaign, if so I wouldn't be surprised to see this gem next.
I think this is an ongoing campaign, if so I wouldn't be surprised to see this gem next.
Well...if popular internet opinion means anything, its a rousing success with almost 100K upvotes:
Personally I don't see this backfiring. Even if people aren't the expert skiers that Snowbird really rewards, people want to believe their expert skiers.
Personally I don't see this backfiring. Even if people aren't the expert skiers that Snowbird really rewards, people want to believe their expert skiers.
Letting the customer know - this is who we are - its not a bad idea. Its just truth in advertising.
Thread Starter
TS
Looks like they got their target demographic nailed.
Nothing wrong with a little bit of delusion.
One year when I told a friend I was headed to Snowbird he told me "you know it's really hard, right?" I told him I'd be OK. He kept repeating it every time I saw him before we left. I just smiled and nodded. I think he really thought I'd die there. I'm still kicking.
I agree that their rep probably attracts some to say they skied it. Also, there is zero (IMHO) nightlife so only true skiers would love it anyway.
I agree that their rep probably attracts some to say they skied it. Also, there is zero (IMHO) nightlife so only true skiers would love it anyway.
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Too bad this didn't happen before esumsea from Miami (old Epic thread) decided to take a spring break week at Snowbird after 3 lifetime prior ski days.
Thread Starter
TS
I remember that guy.
IIRC, he even complained about too much powder on Big Emma during a private lesson with his girl friend. Along the line of "How is anyone suppose to ski with all this snow on the ground."
Had some really nice pics of his girl friend relaxing by the hot tub after she blew her ACL.
IIRC, he even complained about too much powder on Big Emma during a private lesson with his girl friend. Along the line of "How is anyone suppose to ski with all this snow on the ground."
Had some really nice pics of his girl friend relaxing by the hot tub after she blew her ACL.
It has worked for Mad River Glen.
I am not a Snowbird expert. But I *think* this is off the High Baldy traverse. I'd bet this is slower to open than most the mountain after a storm. And that before patrol opened it, they went and took a promo photo.
So it's truthful in that, it's at Snowbird and it's difficult terrain. You're unlikely to ski this line perfectly untracked unless you catch a rope drop.
Catching a rope
IIRC that guy was warned by half the forum to go to park city instead. Its too bad he hit too much snow to ski.
IIRC that guy was warned by half the forum to go to park city instead. Its too bad he hit too much snow to ski.
I remember that guy.
IIRC, he even complained about too much powder on Big Emma during a private lesson with his girl friend. Along the line of "How is anyone suppose to ski with all this snow on the ground."
Had some really nice pics of his girl friend relaxing by the hot tub after she blew her ACL.
Thread Starter
TS
There isn't a layer of smog in the valley so I'm doubting the veracity of the pic.
Seems like great ad campaign they have going though!
