Other threads about how we choose our skis, along with some brand recognition chatter has me wondering if the old adage "Win on Sunday, buy on Monday" still holds true in some walks of life.
Examples
Do we take a second look at Head skis because Lindsey Vonn or Ted Ligety, or Bode Miller won on them?
Do we consider Atomic because Daron Rahlves or Mikaela Shiffrin won on them?
Do we reconsider a brand we dismissed because we just saw someone stomp some big feature in a cool ski movie?
Do we go out and buy a Salomon because Cody Townsend did this?
I definitely think these athletes create brand awareness, but do they influence you (us)?
Examples
Do we take a second look at Head skis because Lindsey Vonn or Ted Ligety, or Bode Miller won on them?
Do we consider Atomic because Daron Rahlves or Mikaela Shiffrin won on them?
Do we reconsider a brand we dismissed because we just saw someone stomp some big feature in a cool ski movie?
Do we go out and buy a Salomon because Cody Townsend did this?
I definitely think these athletes create brand awareness, but do they influence you (us)?