These guys launched about the same time as Tipsy Elves. I know they did SIA about 3 years ago but don't know if they ever got take up over the pond
https://willyfinder.com/collections/ski
Personally Quite like the Dog's Pollocks design.
Very sensibly they have extended into cycling clothes where the market is way bigger.
This is kinda their mission statement
"We could be sitting around in oversized snow jackets that cost hundreds of pounds, pretending to like the taste of red bull and spending our days scowling at people from chairlifts but we’re not complete cheddars so I don’t think we’ll bother. Instead, we want people to get back to the essence of ski trips which is to lap it up on the slopes and then carry/severely ramp up that mentality through to when it’s time to take on the bars at the end of the day."