- Joined
- Nov 24, 2017
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- 2,232
Wonder if Shimono ever played with ski bindings? Could be a very interesting fit.
Oh the land of marketing and exclusive territories.
I wonder how Chain Reaction was getting ahold of the parts for so cheap as to enable them to undercut the local dealers?
Not so hard to do, when you consider "local dealers" have 100+% margin on those thing, and on sport luxury err.. goods I mean, normal margins are way over 100% But thing is, in this case it's not really CRC or even British fault, but your own. Your own "local dealers" and local distributes pushed to Shimano to stop CRC "destroying" their sale. But let's be honest, it's not only one. Normally you can,t order Apple or Gopro stuff from US to ship them to Europe, as just 2 examples. Even inside of EU, which is suppose to be 100% open market for all members, there's whole bunch of similar restrictions, when you can buy and ship certain products from certain countries only to certain countries and not all EU countries etc.I wonder how Chain Reaction was getting ahold of the parts for so cheap as to enable them to undercut the local dealers?
Turnover volume and turnover speed cover a lot of sins, including warehousing cost per part, capital outlay per part, and cataloging per part.
Gotta wonder what fun they will have on Brexit.
Not so hard to do, when you consider "local dealers" have 100+% margin on those thing, and on sport luxury err.. goods I mean, normal margins are way over 100% But thing is, in this case it's not really CRC or even British fault, but your own. Your own "local dealers" and local distributes pushed to Shimano to stop CRC "destroying" their sale. But let's be honest, it's not only one. Normally you can,t order Apple or Gopro stuff from US to ship them to Europe, as just 2 examples. Even inside of EU, which is suppose to be 100% open market for all members, there's whole bunch of similar restrictions, when you can buy and ship certain products from certain countries only to certain countries and not all EU countries etc.
But warehousing costs etc come after acquisition costs
The margin the local dealers charge isn't the issue. The local dealers were complaining that CRC was selling below their wholesale cost so to compete they would have to lose money on every sale.
No, they don't. They start as soon as the part is made. By ordering in volume and warehousing at their cost and positioning the product relative to markets, CRC reduce Shimano's costs. Shimano charging biggies like CRC the same as their other dealers would effectively be punishing their best sales and marketing partners.
Except the local dealers don't want to warehouse and they don't want to pay interest on bulk acquisition cost - they simply don't turn product over quickly enough. Shimano then has to do all that - finance production, position the part relative to a market, and warehouse the part until it gets ordered. How is giving equal pricing not a losing deal for Shimano? If they did that, we, the cycling public, would lose everything between Claris 8 speed and Dura-Ace parts, we'd lose yearly range updates and we'd lose the ability to replace parts on any given set 5-6 years after purchase.
So is it better for Shimano to charge the big retailer the same wholesale (or closer to the same) or not sell to them at all which is apparently what they are doing?
I still don't see why one assumes a middleman will get involved enough to support the inventory sales into the US for CRC but it's not worth arguing over.
No argument, promise I can tell you why I think that: The sentence "We're working with Shimano to be able to sell to you again in the future." is hard to interpret differently.