Great idea, too bad it doesn't work.
I mean, carpooling incentives haven’t worked yet because they’ve been terrible. A few weeks ago A-Basin gave out socks. Give me a break.
I think it’s worth a shot at giving people real incentives.... a free lift ticket after 5 carpools, a free season pass for the top 2 carpoolers of the season, whatever. Not socks though.
Also, this doesn’t have to be some revolutionary thing that appeals to everyone. Families won’t do this, and that’s fine. Get 2% of people carpooling, bump up bus ridership by 3%, and you’ve made a meaningful difference on crazy Saturdays.
This is at least better than the standard “add 5 rows of paid parking” zero effort solution that ski areas usually roll out, so I think it’s worth a shot, provided the incentives they provide to carpool are actually incentives, and not marketing.