IKON PASS ANNOUNCES THE ADDITION OF ARAPAHOE BASIN SKI AREA IN COLORADO FOR WINTER 2019/2020
Ikon Pass Now Offers Access to 40 Global Destinations, Six in Colorado
DENVER, CO, August 2, 2019 – The Ikon Pass community continues to grow with the addition of Arapahoe Basin Ski Area in Colorado. Now Ikon Pass holders have access to snow at 40 global destinations, including six in Colorado.
A-Basin is located just 68 miles from Denver and boasts the longest season in Colorado, many seasons running through the 4th of July. Affectionately known as “The Legend,” A-Basin sits on the Continental Divide in the Rocky Mountains and offers a high-alpine, big-mountain experience, paired with a laid-back atmosphere. Its 1,428 acres of iconic terrain includes the East Wall and Montezuma Bowl, plus The Beavers and The Steep Gullies, some of North America’s newest terrain. The Beach, a stretch of prime real estate near the lower-mountain chairlifts, transforms into a Colorado après tradition.
Ikon Pass holders will have seven-day access to A-Basin on the Ikon Pass with no blackout dates, and five-day access on the Ikon Base Pass, with selected blackout dates.
“Arapahoe Basin is a beloved brand among skiers and riders and we are proud that the destination has joined the Ikon Pass community,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. “We can feel winter around the corner as we offer skiers and riders another iconic reason to hit the slopes in Colorado.”
“Arapahoe Basin is thrilled to partner with the Ikon Pass and join its community of like-minded mountain destinations. A-Basin is a bold, aspirational mountain with legendary character that invites skiers and riders to find adventure at every turn, an ideal fit for the Ikon Pass,” said Alan Henceroth, Chief Operating Officer, Arapahoe Basin Ski Area.
The Ikon Pass unlocks adventure with access to 40 iconic winter destinations across the Americas, Japan, Australia and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Sugarbush Resort, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
Ikon Pass Stats
Canadian Provinces: 4
Total Acres: 80,885
*Does not include CMH stats
The Ikon Pass is available now at www.ikonpass.com.
From Al's Blog
As you know, back in February we announced that there would be some changes to make the skier experience at A-Basin even better. Over the last 15 years, Arapahoe Basin has expanded the ski area twice adding The Beavers and The Steep Gullies and Montezuma Bowl. We added Black Mountain Lodge, the Kids Center, Black Mountain Express and more, all to improve our guest experience. With these improvements we have seen substantial visitation growth and have, at times, had trouble maintaining the quality of experience that we aspire to. We realized, as many of you have, that changes were necessary.
Our focus has always been to provide extraordinary mountain experiences and we already have the terrain and staff to make that happen. Staying true to our guests, our employees, our business, our community and the environment, we searched for the best path forward for The Basin. We have targeted a substantial reduction in ski and snowboard visits on weekends and holidays next season to improve our ability to provide the services and experiences we are known for.
Today we are proud to announce that we have entered into a partnership with the Ikon Pass. Skiers and riders will have 7-day access with no blackout dates on the Ikon Pass, and 5-day access with selected blackout dates (Christmas holidays, Martin Luther King weekend, President’s weekend) on the Ikon Base Pass. These restrictions and blackout dates will make our already busy periods more manageable.
We know that many of our guests want a multi-resort pass. We believe this pass solution will provide the ideal access to Arapahoe Basin while joining a team of excellent resorts and providing us better control of our business. With this addition, we will only be part of two limited passes (Ikon Pass and Ikon Base Pass) and we will no longer be part of very low-priced multi-resort passes.
Lastly, as I look at the Ikon Pass partner destinations—Alta, Snowbird, Jackson, Big Sky, Revelstoke, Lake Louise, Sunshine Village, Aspen Snowmass, Squaw Valley Alpine Meadows, Mammoth Mountain and more—I realize that most of my ski vacations have been to these resorts (Yes, I still go on ski vacations). We are pleased to partner with these destinations whose brands are so in sync with ours.
I am very excited for the next chapter in A-Basin’s history. The Ikon Pass will be a fantastic new partner. As skiers and riders, all of you will have even more exciting ways to enjoy The Basin. The new partnership is designed to preserve that culture and vibe we all love. Those of us who call Arapahoe Basin home will have that same great feeling upon arrival, except now … we will have a fair bit more “elbow room.”
posted by alan henceroth - coo at 7:12 am 3 comments: