Slowly, over the past year, the US Ski Team has been rebranding itself. You may have noticed the new US Ski Team logos on some athlete uniforms last season.
In June, the US Ski and Snowboard Association unveiled its official rebrand as US Ski & Snowboard. The new brand mark was created to unite athletes, members and fans as one team with a vision to be Best in the World in Olympic skiing and snowboarding. Now seven sports will be united with this one brand.
Here is the original announcement:
http://ussa.org/news/us-ski-snowboard-unveils-new-brand
A cool promotional video that gets you psyched for the upcoming season and the Olympics:
And even an explanation of the new logo!
There has been a URL change (but it will redirect automatically when finished):
http://usskiteam.com/ is now http://www.usskiandsnowboard.org/
And here's a visual of the progression over the years:
What do you think about the changes and the new look?
In June, the US Ski and Snowboard Association unveiled its official rebrand as US Ski & Snowboard. The new brand mark was created to unite athletes, members and fans as one team with a vision to be Best in the World in Olympic skiing and snowboarding. Now seven sports will be united with this one brand.
Here is the original announcement:
http://ussa.org/news/us-ski-snowboard-unveils-new-brand
A cool promotional video that gets you psyched for the upcoming season and the Olympics:
And even an explanation of the new logo!
There has been a URL change (but it will redirect automatically when finished):
http://usskiteam.com/ is now http://www.usskiandsnowboard.org/
And here's a visual of the progression over the years:
What do you think about the changes and the new look?