In about 1985 I worked in a big, well-known wine store where we got in a shipment of a maybe five or six cases of 1982 Giacomo Conterno Barbera "Cascina Francia." Now, you gotta remember that in 1985 you couldn't give away a bottle of Barbera. It was really an ugly step child, and for good reason: Most of it was horrid overly acidic stuff, so rustic that it tasted like cider left in the fridge too long. So we were selling it for - I'm pretty sure - $3.99. Not a typo.
After a while someone actually opened a bottle and ... Wait. What is this stuff? No one had ever tasted Barbera like this. Balanced, long, sophisticated, rich, nuanced, powerful. Well, being young and inexperienced I just thought: Shit, I can sell this stuff! So I did. And so did my colleagues. We took three or four bottles home, too. At that price, why not?
Needless to say we sold through the stock in a couple of weeks and ordered a bunch more. It came. It wasn't the same. Not even close. The new stuff tasted like like, well, Barbera. Customers knew it, too; we still had some in the warehouse when I moved on to a different city.
To this day it's still a mystery. What was in those first bottles? For a while I wondered if it was mislabeled Barolo. Recall that 1982 was a hot year, and even Nebbiolo had ripe flavors and fruit. In hindsight, I don't think so. Wouldn't one of us have said, "This is more like Nebbiolo?" So what was it?
Whatever it was, it was an unforgettable experience I'll always cherish. Note that the Conterno Barbera now starts at something like $80 a bottle. Way out of my price range. Oh well.