Meet Alterra Mountain Company

Discussion in 'Skiing and Industry News' started by PisteOff, Jan 11, 2018.

  1. PisteOff

    PisteOff Jeff Skier

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    KSL (Squaw) and Henry Crown Co (Aspen) who acquired Mammoth and it's holdings have just announced the name of their new conglomerate. Alterra Mountain Company.

    Official Release:
    January 11, 2018 10:15 AM Eastern Standard Time
    DENVER--(BUSINESS WIRE)--The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.

    Alterra Mountain Company, headquartered in Denver, Colorado, is comprised of 12 destinations, including the world’s largest heli-skiing operation. Alterra Mountain Company was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company purchased Intrawest, Mammoth Resorts, and Deer Valley Resort in 2017.

    “Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,” said David Perry, President and COO, Alterra Mountain Company. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”

    Alterra Mountain Company’s destinations offer premium ski, snowboard and all-season activities for those who seek adventure, freedom, and fun in the great outdoors. The destinations that make up Alterra Mountain Company are spread throughout five states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

    At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountain’s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.

    About the Name and Logo

    The name Alterra is a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.

    In the coming months Alterra Mountain Company will announce new season pass products that will provide access to all of our existing mountains, plus many additional benefits, sure to please skiers and riders.

    About Alterra Mountain Company

    Alterra Mountain Company is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. For more information on Alterra Mountain Company, visit www.alterramtnco.com.

    About KSL Capital Partners, LLC

    KSL Capital Partners, LLC is a private equity firm specializing in travel and leisure enterprises in five primary sectors: hospitality, recreation, clubs, real estate, and travel services. KSL has offices in Denver, Colorado; Stamford, Connecticut; and London. Since 2005, KSL has raised approximately $8.2 billion of capital across both debt and equity funds. KSL's current portfolio includes some of the premier properties in travel and leisure. For more information, please visit www.kslcapital.com.

    About Henry Crown and Company

    Henry Crown and Company, through a newly formed affiliate, is a minority investor in the new joint venture Alterra Mountain Company. Henry Crown and Company dates back to the early 1900s when Henry Crown and his brothers started Material Service Corporation, which was later merged into General Dynamics. Today, the Crown’s family assets fall into four broadly defined categories, including publicly traded securities, real estate, investment funds, and privately held operating companies, including Aspen Skiing Company, L.L.C. Aspen Skiing Company owns and operates the four mountains of Aspen Snowmass – Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk – as well as hospitality properties The Little Nell, Residences at The Little Nell, Limelight Aspen, and Limelight Ketchum in Ketchum, Idaho. In addition, Aspen Skiing Company owns and operates numerous retail and rental locations through the resort and the Roaring Fork Valley. Aspen Skiing Company, LLC is one of the Henry Crown and Company entities which owns Alterra Mountain Company. Aspen’s mountains and properties will continue to be run directly by Aspen Skiing Company and not by Alterra Mountain Company. For more information, visit www.aspensnowmass.com.

    Contacts
    The Ashima Group
    Amelie Bruzat, 347-653-9544
    [email protected]


    External Links.......
    https://www.businesswire.com/news/h...ing-Alterra-Mountain-Company-Family-12-Iconic

    https://snowbrains.com/squaw-aspen-...owns-12-ski-resorts-alterra-mountain-company/

    Edit: add business press release.
     
    Last edited by a moderator: Jan 11, 2018
  2. coskigirl

    coskigirl Making fresh tracks Skier

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    I think the most interesting part of that press release is the statement that they WILL be offering a pass competitive with the Epic Pass which will work across all 12 of those mountains.
     
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  3. Thread Starter
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    PisteOff

    PisteOff Jeff Skier

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    I thought the interesting thing was that Aspen, Aspen Highlands, Buttermilk, and Snowmass are not part of the package. The Crown family is keeping their little empire to themselves. Interesting.

    Also very interesting will be to see what the future of the Mountain Collective will be.........if anything.
     
  4. cantunamunch

    cantunamunch Meh Skier

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    If it had had Aspen on it herself might have been in the market.

    Or Max Pass - 6 of those 12 are currently on MAX
     
    Slim likes this.
  5. SkiFiore

    SkiFiore I70 is Life Skier

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    Wonder if any non-Alterra resorts, ex. Copper, Eldora, would partner here ala RMSP? Otherwise it may be hard to pry away lots of Front Range Epic Locals.
     


  6. Jilly

    Jilly Lead Cougar Skier

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    That's of interest to me. We get a lot of Max pass holders from Blue Mountain at Tremblant. The other one, is there are many options for season passes at Tremblant. I know that Epic has offered the standard Epic pass at WB, but there is also a WB only pass. We have all kinds of layers of passes. Weekdays only (Hookie), non prime time (Sublime), student passes etc. Also Intrawest offers a "owners club" pass. At Tremblant it's called the Montengard. I suspect that, that will be gone. It offers a special gate that members with that RFID pass enter and gain fast access to the lifts.

    I'm concerned that we have enough traffic without offering the use of a Blue Mountain pass at Tremblant. And we're not really set up for RFID cards, Epic style. But they would have all summer to get it ready.

    All in all I'm excited about changes that could be occurring at Tremblant. As one of the ski instructors I know stated..."we finally have an owner that is interested in the skiing and experience. Not just to suck the money out of it."
     
  7. LKLA

    LKLA Out on the slopes Skier

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    Some folks on here doubted that would be the case for some reason.
     
  8. Alexzn

    Alexzn Ski Squaw Skier

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    It's a very forgettable name...

    It would be good to have a pass that works at Mammoth, however the exclusion of Aspen area resorts is disappointing. Vail has been able to attract a lot of customers here in CA because of access to their flagship resort. If mountain collective falls victim to this it will be a pity, discounts at the Bird and Jackson were pretty helpful.
     
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  9. Thread Starter
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    PisteOff

    PisteOff Jeff Skier

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    Agreed. I've been an MCP pass holder for a few years now. I love it. It would be a sad day indeed if the MCP died due to this. I would hope rather that it would expand a little or even remain the same. A couple days at Deer Valley would be sweet.
     
  10. ScotsSkier

    ScotsSkier USSA Coach Pugski Ski Tester Industry Insider

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    sounds like an old Nissan SUV....:huh:
     
  11. mdf

    mdf back to being an ordinary Gatheree Skier

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    ...and too close to "Alta". I know there is a TLA shortage, but Appalachian Mountain Club has a long history and is not that far away in perceptual space.

    After all the waiting, that's the best they could come up with?
     
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  12. cantunamunch

    cantunamunch Meh Skier

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    plasticky with a Vauxhall-Nova-owner-goes-outdoors appeal?
     
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  13. LKLA

    LKLA Out on the slopes Skier

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    Aspen was never confirmed to be a part of any offering that they would create.

    Aspen is owned by Henry Crown & Company under the Aspen Skiing Company. Henry Crown & Company is only a minority investor/owner of Alterra Mountain Company. As such, the four Aspen mountains will continue to be run independently by Aspen Skiing Company (Henry Crown & Company) and not by Alterra.
     
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  14. Jully

    Jully Putting on skis Skier

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    I don't dislike the name, but I do agree that it seems kind of lame after waiting for so long. Read something awhile ago that said that they really wanted the name to be something special.

    Makes me think of a clothing line.
     
  15. cantunamunch

    cantunamunch Meh Skier

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    Makes me think of a bulk Chilean wine producer's third-tier in-restaurant-only brand.
     
  16. James

    James Making fresh tracks Instructor

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    The name is appropriately forgettable for a conglomerate.
    Do they really want us to remember it? Well including the Aspens on their pass would help. Otherwise it's "hey, look what you don't get."
     
    Ron likes this.
  17. Thread Starter
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    PisteOff

    PisteOff Jeff Skier

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    I don't care what they call themselves, just don't mess up the MCP!!
     
  18. ScotsSkier

    ScotsSkier USSA Coach Pugski Ski Tester Industry Insider

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    served in a plastic glass....
     
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  19. coskigirl

    coskigirl Making fresh tracks Skier

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    They've always said that the Aspen mountains were NOT a part of the KSL/Henry Crown conglomerate so not sure why that would be a surprise.

    I would be interested in seeing a Copper/Eldora/Loveland or Copper/Eldora/Loveland/Abasin pass if Copper/Eldora are shut out from the RMSP+ replacement. A girl can dream.
     
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  20. cantunamunch

    cantunamunch Meh Skier

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    Because Aspen has been part of 'Epic-competitive' pass products before and their choice not to be so, within this tier of resorts and access, is ...unexpected to some. if they continue being part of a pass product, one can only imagine that they wish to control their fate to be limited access within a multi-tier ecosystem.

    We understand the mechanism - but the mechanism of how to justify not doing something is not the reason why.one doesn't do something.
     
    ScotsSkier likes this.

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