It was shocking for me to learn that Kastle only sold 18,000 pairs of skis in the US against a goal of 30,000. I'm guessing that some of the 18,000 were demos/high-end rentals, i.e. lower margin sales. That's a pathetic sales effort in what is said to be their biggest market. No wonder they sold out to the CZ guys. The new owners will do what they need to do to make the brand profitable. The new product will have to be beyond amazing to turn this around.
PS -- I don't care where the skis are made, but I do think that the country of manufacture should be clearly marked on the product. It's not right to pitch yourself as a venerable Austrian brand and then fail to let folks know where the skis are built.
Thanks for your insights Swiss Toni.
PS -- I don't care where the skis are made, but I do think that the country of manufacture should be clearly marked on the product. It's not right to pitch yourself as a venerable Austrian brand and then fail to let folks know where the skis are built.
Thanks for your insights Swiss Toni.