IKON PASS UNLOCKS WINTER 20/21 ON MARCH 5, 2020
Offering Expanded Access and New Ikon Session Pass
DENVER, CO, February 27, 2020 – Ikon Pass invites skiers and riders across the globe to unlock adventure and the lowest pricing for winter 20/21 on Thursday, March 5, 2020 when the Ikon Pass will go on sale. After debuting in January 2018, the Ikon Pass enters its third season with 41 inspiring winter destinations, a new four-day product, and continued pass holder benefits.Offering Expanded Access and New Ikon Session Pass
The Ikon Pass offers access to 41 iconic global mountain destinations across the Americas, Europe, Japan, Australia, and New Zealand and is a collaboration of industry leaders -Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
NEW FOR 20/21
Expanded Access at Stratton and Sugarbush Resort
New for 20/21, skiers and riders in Vermont now have unlimited access days to Stratton and Sugarbush Resort on the Ikon Pass and unlimited days with select blackouts on the Ikon Base Pass.
Ikon Base Pass Access Changes - Add Jackson Hole and Aspen Snowmass For 20/21, the Ikon Base Pass will offer unlimited and up to five days access to 38 destinations. For an additional $150, five days can be added at Jackson Hole Mountain Resort and five days at Aspen Snowmass, with select blackout dates.
Flexible Southern Hemisphere Access
New 20/21 Ikon Pass holders may now split up their five or seven days across the 2020 and 2021 Southern Hemisphere seasons at Thredbo, Mt Buller, Coronet Peak, The Remarkables, Mt Hutt, and Valle Nevado. Buy now and decide to visit this season, or next, or both.
Ikon Session Pass 4-Day - $399 Adult, Select Blackout DatesDiscover the new pass that kick starts a season of adventure, ideal for a long weekend or four spontaneous snow days. Pass holders lock in four-day access across 30 global Ikon Pass destinations, offering the choice of where and when to ski or ride throughout the 20/21 season. The four days can be used at four different destinations or at one favorite mountain.
PASS HOLDER BENEFITS
Renewal Discount
As a thank you to the Ikon Pass community, renewal discounts will be offered to 19/20 Ikon Pass and Ikon Base Pass holders for winter 20/21 if purchased before Wednesday, April 22, 2020 with savings of up to $100.
Spring Access
New 20/21 Ikon Pass and Ikon Base Pass holders will have immediate access to unlimited spring skiing at Big Bear Mountain Resort, Crystal Mountain, Snowshoe, Stratton and Blue Mountain, valid day of purchase. Starting April 13, 2020, new pass holders will have unlimited spring access at Mammoth Mountain, Squaw Valley Alpine Meadows, Solitude Mountain Resort, Sugarbush Resort, and Winter Park.
Payment Plan
An interest-free payment plan is available for Ikon Pass and Ikon Base Pass if purchased before Wednesday, April 22, 2020 with a $199 deposit and four monthly payments, June – September 2020.
Child Pass Promotion
To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. The Child Pass Promotion ends, and prices go up on April 22, 2020.
Night Skiing
Night skiing is available at Steamboat, Big Bear Mountain Resort, Blue Mountain, Sunday River, Brighton Resort, Snowshoe, Boyne Highlands, Boyne Mountain, Mt. Norquay, Crystal Mountain, The Summit at Snoqualmie, Cypress Mountain, Niseko United, Coronet Peak and Thredbo. Ikon Pass holders get unlimited access to night skiing at Steamboat.
“As the Ikon Pass community grows, we are growing with it and are excited to offer skiers and riders around the globe expanded access and more products that offer value, suit their needs, and help them experience the mountains we all love,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Ikon Pass holders will use any excuse to get on the mountain, and our 41 destinations are happy to provide endless inspiration for their next adventure.”
THE PASSES
IKON PASS: Offering unlimited, 7-day and 7-day combined access at 40 destinations, with no blackout dates.
ACCESS
Unlimited: Steamboat, Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Sugarbush Resort, Snowshoe Mountain, Crystal Mountain, Solitude Mountain Resort, Tremblant, Blue Mountain
7-Days: Deer Valley Resort, Arapahoe Basin Ski Area, Jackson Hole Mountain Resort, Big Sky Resort, Revelstoke Mountain Resort, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo, Mt Buller, Valle Nevado, Zermatt
7-Days Combined:
● Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
● Alta Ski Area, Snowbird
● SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
● Killington - Pico
● Niseko United
● Coronet Peak, The Remarkables, Mt Hutt
BLACKOUT DATES:
None
IKON PASS PRICING Renewal 20/21
Adult (23+ years)* $899 $999
Young Adult (13-22 years)* $659 $739
Child Promotion (5-12) NA $209
Child Pass (5-12) NA $309
4 & Under NA $209
*Military and College Student discounts available with validation at ikonpass.com
Child Pass Promotion: Up to two discounted Child Passes (5-12) can be purchased for $209 each with the purchase of an Adult Ikon Pass, before Wednesday, April 22, when prices go up.
Benefits
● 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH and Zermatt), with no blackout dates
● Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures
● Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
● Additional destination benefits and discounts are available at ikonpass.com
IKON BASE PASS: Offering unlimited, 5-day and 5-day combined access at 38 destinations, with select blackout dates.
ACCESS
Unlimited: Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Big Bear Mountain Resort, Snowshoe Mountain, Crystal Mountain, Tremblant, Blue Mountain
Unlimited with Blackout Dates: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Solitude Mountain Resort, Stratton, Sugarbush Resort
5-Days with Blackout Dates: Steamboat, Arapahoe Basin Ski Area, Deer Valley Resort, Big Sky Resort, Revelstoke Mountain Resort, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo
5-Days with No Blackouts: Mt Buller, Valle Nevado, Zermatt
5-Days Combined with Blackout Dates
● Alta Ski Area, Snowbird
● SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
● Killington - Pico
● Niseko United
● Coronet Peak, The Remarkables, Mt Hutt (no blackouts)
For expanded Ikon Base Pass access, five days can be added at Jackson Hole Mountain Resort and five days at Aspen Snowmass, with select blackout dates, for an additional $150. With this purchase, all 20/21 Ikon Base Pass destinations, benefits and blackout dates apply, and 20/21 Ikon Base Pass Friends & Family vouchers are also valid at Jackson Hole Mountain Resort and Aspen Snowmass.
BLACKOUT DATES
● North America: December 26, 2020 - Jan 2, 2021; January 16-17, 2021; February 13-14, 2021
● Thredbo: June 26 - July 11, 2021
● No blackouts at Zermatt, Valle Nevado, Mt Buller, Coronet Peak, The Remarkables, and Mt Hutt
IKON BASE PASS PRICING Renewal 20/21
Adult (23+ years)* $649 $699
Young Adult (13-22 years)* $499 $539
Child Promotion (5-12) NA $169
Child Pass (5-12) NA $269
4 & Under NA $169
With Jackson Hole Mountain Resort & Aspen Snowmass Access
Adult (23+ years)* $799 $849
Young Adult (13-22 years)* $649 $689
Child Promotion (5-12) NA $319
Child Pass (5-12) NA $419
4 & Under NA $319
*Military and College Student discounts available with validation at ikonpass.com
Child Pass Promotion: Up to two discounted Child Passes (5-12) can be purchased for $169 each with the purchase of an Adult Ikon Base Pass, before Wednesday, April 22, when prices go up.
Benefits
● Eight Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding Aspen Snowmass, Jackson Hole Mountain Resort, Zermatt and CMH), with select blackout dates
● Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventure
● Free one-year membership to Protect Our Winters ($50 value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
● Additional destination benefits and discounts are available at ikonpass.com
IKON SESSION PASS 4-DAY: Offering four days of access to 30 global Ikon Pass destinations, with select blackout dates. The four days can be used across four destinations or pass holders can use all four days at a favorite mountain.
ACCESS
Steamboat, Winter Park, Arapahoe Basin Ski Area, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Big Sky Resort, Stratton, Sugarbush Resort, Snowshoe, Boyne Highlands, Boyne Mountain, Crystal Mountain, The Summit at Snoqualmie, Tremblant, Blue Mountain, SkiBig3, Revelstoke Mountain Resort, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Solitude Mountain Resort, Brighton Resort, Thredbo, Mt Buller, Coronet Peak, The Remarkables, Mt Hutt, Valle Nevado
BLACKOUT DATES
● North America: Dec. 26, 2020 – Jan. 2, 2021; Jan. 16 -17, 2021; Feb. 13 – 14, 2021
● Thredbo: June 26 - July 11, 2021
● No blackouts at Valle Nevado, Mt Buller, Coronet Peak, The Remarkables, and Mt Hutt
IKON SESSION PASS 4-DAY PRICING 20/21
Adult (23+ years)* $399
Young Adult (13-22 years) $339
Child Pass (5-12) $249
4 & Under $249
*Military and College Student discounts available with validation at ikonpass.com
Friends & Family lift tickets, payment plan, flexible Southern Hemisphere access and 2020 spring skiing do not apply
IKON PASS BY THE NUMBERS
Destinations: 41
Continents: 5
States: 12
Canadian Provinces: 4
Total Acres: 84,385*
Trails: 4,857*
Lifts: 719
*Does not include CMH Heli Skiing & Summer Adventures stats
Ikon Pass Destinations by Location
California:
Colorado: Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, Eldora Mountain Resort
Maine: Sugarloaf, Sunday River
Michigan: Boyne Highlands, Boyne Mountain
Montana: Big Sky Resort
New Hampshire: Loon Mountain
New Mexico: Taos Ski Valley
Utah: Deer Valley Resort, Solitude Mountain Resort, Alta Ski Area, Snowbird, Brighton Resort
Vermont: Stratton, Sugarbush Resort, Killington - Pico
Washington: Crystal Mountain, The Summit at Snoqualmie
West Virginia: Snowshoe
Wyoming: Jackson Hole Mountain Resort
Alberta, Canada: SkiBig3
British Columbia, Canada: Revelstoke Mountain Resort, Cypress Mountain, CMH Heli-Skiing & Summer Adventures
Ontario, Canada: Blue Mountain
Quebec, Canada: Tremblant
Switzerland: Zermatt
Australia: Thredbo, Mt Buller
New Zealand: Coronet Peak, The Remarkables, Mt Hutt
Japan: Niseko United
Chile: Valle Nevado
For more information please visit www.ikonpass.com.
About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
