Just a thought. We’re talking about a FIVE year old.
What if the conversation was this simple:
“I’m buying our family’s passes. We have two kids, the youngest will be five for all of this coming season. Do I need to buy a kid’s pass for her?”
And what it the response was:
“No sir, kids 5 and under ski free. No pass needed! Thanks for buying your Ikon passes!”
To me, this is not a case of buyers remorse, or of the “price” increasing after the initial buy-in date, etc. It’s a change which I don’t personally think could or should have been anticipated. Frankly the age “thing” could easily have been set in cement before they began to sell passes.
I am assuming that there is nothing, anywhere, that would suggest a possible change.
I know a number of people in the Alterra family. I would seriously contact Rusty or Dave Perry, the President/COO. Both are “ski guys” and will absolutely hand it off with simple instructions to “Fix.” I would NOT do it by email. I would do it by snail mail.
This is, IME, totally different from subsequent changes in pass pricing and other offers. The family made a choice, an informed and well thought out one, based on the facts presented. Pretty simple. I’d bet the farm that nobody suggested “free at age five” could become “free at four”, so better lock in on a pass that the child doesn’t seem to need!
Going through the Ikon pass people? Dunno. The top guys at Alterra can waive this way in about 15 seconds. The pass selling group? I know how I would appeal it.
I have had situations occur beyond my control in our family that led me to ask for some consideration by some big ski companies, and when logically and calmly presented, every one has worked in our favor. A couple of times with comp’d passes for the following season.
If this were a different situation, I would be in the “you snooze, you lose” mode. Just bought two passes this week, due to some changes in plans, at a significant premium in price. Perfectly reasonable. Smart business.