Seeking the next best ski
Pugski Ski Tester
- Nov 8, 2015
- Steamboat Springs, Co
I was thinking about making IDGAFIYL(I don't give a f*** if you're local) stickers.I was thinking of bumper style stickers:
Ikon : Suck it princess*
Ikon : Powder to the plebs (Che Guavara fist logo)
Ikon: So sorry, did my roost ruin your groom?
Ikon: I'll just douche this up with some gapery
* Not meant in any MeToo or Homophobic context so that one might be a bit harder
I have Steve's address. I'll send mine to them to send on to you.And no I’m not giving any of you my address, except for maybe Steve.
No knowledge needed! Fire up the outrage by getting off that protest line out at Saddleback Mt and join the Ikon Bling Outrage Patrol, IBOP.I was alluding to Viking9's post, of which I understood only a bit.
One of the reasons why Alta and Beaver Creek are class acts - free (promotional) postcards and they mail em for you.Actually, I liked the postcards.
Well, if 1) I could remember to take them along, 2) I had stamps, and 3) somewhere to mail them at a ski area without a long detour or scavenger hunt.
I disagree that Alterra has a branding problem because none of their customers should care about who or what Alterra is. Steamboat is different than Deer Valley is different than Mammoth. Let the individual brands breathe so that consumers can identify with the mountain that best aligns with their image of themselves. There's a degree of operational standardization, buying power and "minimum quality" that Alterra can bring to the resorts that will be beneficial to me as a skier (or as a shareholder) but I wouldn't waste any time or money on Alterra as a brand ... unless it's a investor relations play.Agree, 100%. Want no bling, and its pretty bad looking bling, to say the least. Alterra has a HOST of branding challenges. As a ski marketing pro asked me over the weekend: "What's an Alterra?"
They need to create a brand identity and value for Alterra, but core to the plan is having all of the properties that they OWN retain what they describe as their own identity and "vibe." That's not that simple, IME. Create Alterra, but have the resorts retain their own individual brands. Are you....Steamboat....or Alterra? Same question for each one. How does this fit together? We want the local GM's to keep the vibe and persona alive, but we want it done this way.
And then it gets confusing with the pass partners. They are in for the pass, and out on the rest. The "What is an Alterra?" piece.
"What's an Ikon Pass? How does that play into all of this....long term?" Obviously it's generating predictable cash flow, and bring people into the fold.
I have a lot of faith the group running Alterra. But no doubt, based on some fairly high level conversations, I hear, they are building the plane, or refining it, as they fly it. It's almost all new ground. And still pretty new.
Pass Bling? While they have a team working on this issue of "locals" at their properties being pretty visibly hostile towards visitors skiing on an Ikon pass....and spending money in the local economy. Right now it sounds like most people want to take advantage of the pass, and to the degree they can....fly under the radar.
I would love to have seen the pitch and cost of the bling. $2.5-3 Million??