Their new Vivid lenses are based on their findings that snow is not white but blue.
It's not their findings. This has been known by goggle and glasses makers for a long time.
No one seems to have mentioned the optical principle underlying the reason that warm-colored lenses are superior for showing contrast in snow. Here it is:
On all surfaces, the crevices and low areas are slightly darker than the peaks and top surfaces. When these darker areas are
much darker, the surface shape is very easy to see. When these darker areas are
only slightly darker, as in fog or flat light, the surface shape is harder to see.
And it happens that in snow, these darker areas are also
slightly blue. Think of how a crevasse looks. They're pretty blue. In regular snow every fold, drepression, or ski track is like a tiny crevasse. They're slightly bluer and darker than the surrounding snow. And the blue color is even apparent in my icon photo.
Warm colored lenses reduce the amount of transmitted blue light, making blue things slightly darker than things of other colors. And so the blue crevices appear darker than when seen with clear lenses.
So warm lenses increase the apparent contrast of snow. And yellow, amber and rose lenses are of similar effectiveness.
The light from ordinary, non-glossy snow isn't polarized, so polariod lenses don't make a difference. And nor does the distance from face to lens.
My daughter used to have blue lenses for racing that she said really worked well.
On TV I once saw racers in a downhill wearing blue lenses. It was a sunny day and the course had sunny sections interspersed with shadowed sections.
My theory: It's not because snow itself is slightly blue, but the shadowed areas, being darker and lit by light from the blue sky, will appear
less dark, relative to the full sun areas, than they would with clear lenses. So blue-lensed racers, going from bright areas into dark areas, then back again, will percieve a smaller change between light and dark areas. The blue lenses willl help them see as they enter a darker, bluer corridor.