As a user who hot waxes my skis daily, I'm curious about those ski base treatments and how they will perform. See that they are supposed to cure in sunlight and there is not a current "indoor curing solution" which sounds like a bit of a nightmare for a shop to do but I'm sure there will be an eventual solution
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Opti-Coat is the semi permanent(3 years) coating that you were thinking of and it's a fantastic product but had teething issues like the DPS treatment seems to when it first came out. Opti-Coat originally had issues with curing too quickly causing white marks/areas of too much product on the car's finish. A simple machine polish by an pro would remove those marks as they were above the clear coat but the new DPS Phantom treatment is supposed to penetrate the base and stay on even after base grinds etc, so I was wondering just the other day how you could fix a "botched job."
As a shop owner, I would say a customer botching a job is the best possible scenario as there is obviously a proper procedure/some expertise that did not take place and now there will customer fear out there that it is not just a simple DIY. People who are nervous about "wrecking their new skis" will look to the experts in the field to do it rather than risking doing it wrong. Many detailers initially worried about losing business when these paint coatings came out but it has dramatically increased business. The DPS Phantom treatment will be the same for ski shops as the treatment does not fill base scratches, does not sharpen edges etc, so customers wanting this treatment on existing skis will require a full tune before applying it for best results and will still require maintenance on edges etc after that. Customers will go back to the shop that "did a great job on that base coating thing" and referrals to their friends will get them to get full tunes and treatments done as well. You get the customers who may have never got any ski tuning done at all before but now with the hype of "don't wax your skis again" will come in for an application and become a lifetime customer. New skis would need less work to be "treatment ready" and people already dropping large amounts of money on new skis are very likely to have those treatments applied while getting bindings installed etc.
After a few applications of the treatment and knowing the labour time to apply it, shops will come up with application fees for Phantom in addition to the product cost(sure buying in bulk will reduce shop prices below the $100 customer cost) and just have it as a regular add-on item on the shop wall. Shops offering this service early in the game set themselves apart from places that don't and drive customers into the shop that "obviously knows what they are doing as they have the latest tech."