Trucks are good platforms for hybrids or big battery electrics. They are already big and heavy so performance is not degraded by the extra weight of big batteries. Big fancy trucks are ridiculously expensive already so another 10k for adequate capacity electric might really work. This is pretty cool.
If you actually work with the truck, electrics might make even more sense. Predictable routes mean charge planning is straightforward. Electricity does enjoy a price (and carbon) advantage from the hydro and renewable sources (fossil fuel generated power is not as cheap or clean but it's just a portion of the grid). You have a chance of paying off the the price differential.
The filthy rich Bay Area techies (sigh, want to be one) will gobble up this truck. Hopefully it will trickle down to the rest of us as the technology gets proven.
Cool development!
Eric
true on current truck pricing, the Rivian has 200hp per wheel .. 4wd. New Sierras and F150s can easily bounce to $60K .. at $90K and if one gets early (if still available) and gets $7500 deduction off, may not be a big delta for many.
course, for the price they may as well line roof with solar cells if you get trapped in boonies and dead on a charge .. in case you forget your generator.