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- Mar 24, 2016
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On November 18, 2009 The Summit Daily published
Berwyn: Has weather science been hijacked for marketing?
Pretty sure this was before the days of Joel Gratz's OpenSnow.com, video snow stakes, over night (as opposed to just 24 hour) snow totals at the biggest resorts and multiple live webcams. In his story, reporter Bob Berwyn wrote the following:
I appreciate the industry's efforts to spur business, but as a weather geek, I'm also uncomfortable with the apparent disingenuousness in some of these efforts...Plus, your customers are going to learn the truth soon enough, especially in the era of social media.
...
I sometimes wonder whether the ski industry wouldn't benefit more from being completely transparent about weather and snowfall with its customers.
Given the success of OpenSnow.com and the number of people checking online snow reports and web cams.has the industry benefited from Berwyn's thoughts?
Berwyn: Has weather science been hijacked for marketing?
Pretty sure this was before the days of Joel Gratz's OpenSnow.com, video snow stakes, over night (as opposed to just 24 hour) snow totals at the biggest resorts and multiple live webcams. In his story, reporter Bob Berwyn wrote the following:
I appreciate the industry's efforts to spur business, but as a weather geek, I'm also uncomfortable with the apparent disingenuousness in some of these efforts...Plus, your customers are going to learn the truth soon enough, especially in the era of social media.
...
I sometimes wonder whether the ski industry wouldn't benefit more from being completely transparent about weather and snowfall with its customers.
Given the success of OpenSnow.com and the number of people checking online snow reports and web cams.has the industry benefited from Berwyn's thoughts?