I think the current model of bootfitting included with boot sales and unspecified in cost makes it harder for the customer to decide to commit to that, and to see the value they are getting.
I am a bike fitter. I work at a bike shop. I charge $200 for the bikefit. Doesn’t matter where the bike came from. Bought from us*, bought somewhere else, dug out of the back of Grandma’s garage.
I can also do the fit before they buy a bike, then tell them what size of bike to buy, and whether a certain model they are considering will work for them.
This way the value proposition is clear: They are paying for my time and expertise, and the price or origin of the bike does not have anything to do with that.
If it is an existing bike, just like
@markojp says, sometimes I can not make it very good for them.
But, the customer feels ok with that, and I am ok with that, because it was clear from the get go. They are not left wondering. They know we made it the best it could be, and they know what they need if they want to replace it.
Also, if they feel that I did not solve their issues, I have a money back guarantee** .
With the current bootfitter business model, it is hard for a customer to feel fully confident that they got their expected value out of the transaction, mostly because they don’t know what value they are getting.
*If it is a new bike bought from us, we will more likely give them a new stem or such for free, where otherwise the customer would pay for such parts.
** only used once in 12 years