I wonder how much impact these affiliations actually have
Apparently little here. We hit a new season visit record again this year, up 35,000 from last year. Now at 382,000, which is quite enough. In fact, I hope their marketing guys get a job elsewhere.
An interview a few months ago with Graves had him saying it was good to be independent.
“There are some big players that have far more well-
known names with bigger airports and metropolises
nearby and more lifts and lodges,” Graves said.
“When I look at the consistency of our rankings, I
think it’s because we have made it a goal to attain a
level of service and quality that our customers are
responding to. And I think the word is getting out:
You can have a great ski experience here and have
20-30 percent of the crowds that other big places will
have.”
Graves said Whitefish Mountain Resort and its
ownership embrace their role as an independent ski
resort. The ski industry has seen an increasing
number of consolidations in recent years, but
Whitefish Mountain Resort has remained on its own.
The wave of consolidations does create challenges for
local resorts that have to compete against a network
of mountains, but it can also create opportunities.
“We think our strength is not being part of them,”
Graves said. “We offer something unique, and we
prefer not to be packaged with an organization that
might not be as unique and experience-minded as we
are.”