[QUOTE="Dave Petersen[/QUOTE]
When they teach advertising they overlook K2... yet this was the kind of attitude that launched Nike early on. Something about irreverent PNW counter-culture capitalists...
Wong attempting to hold the short skis is absolutely brilliant on multiple levels.
Even the production values are forward thinking... those hand cut silhouettes probably cost hundreds per back when other ads were getting produced for peanuts.
This one baffles me, most art directors couldn't execute this 30 years later yet they nailed it:
Then they mock the classic VW ads right down to the copy style, amazing:
And look how they cue into culture, 1970, height of rebellion, when every college kid thought they were a Marxist:
So f-ing brilliant.
Sickening they sold out. I had a serious case of brand loyalty and they lost me.