It is NOT mayonnaise, it is a mayonnaise type dressing. Once you add type, like or style to anything, it is a substitute. Chicago style pizza or meat like substance
It's still made by Hellmans and is a lot closer to the real thing that half the stuff out there and it's a lot more tasty. For what it's worth Miracle Whip scares me and that is what is right up there with Chicago style pizza or fake meat.
I understand what you are saying but I still like it and it's a nice kick of flavor to use whenever you'd use mayo. They make a few different kinds that seem tasty, ones with Olive Oil and a Chipotle one. YUM!!
Mayo label
Avocado mayo label
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